Partner Development Funds (PDF) is a comprehensive channel partner payment program designed to
increase the profitability of Cisco partners as they expand their small business or commercial practice. PDF
provides quarterly payments to qualifying partners based on their purchases of Cisco Small Business and
Commercial products, and it features tracks specifically designed to benefit partners based on their level of Cisco training.
Included in Small Business PDF are the following tracks:
- Small Business PDF: Cash Back Basic for Cisco Registered Partners without any additional
Cisco specializations or certifications. This track offers flat dollar amount per sold SKU (product).
The list of products with dollar values is available in terms and conditions document on this page
www.cisco.com/go/pdf
- Small Business PDF: Cash Back Accelerator for DMRs, eCommerce and Service Providers
- Small Business PDF: Core for Cisco Small Business Specialized Partners and Express Foundation
Specialized Partners In PDF Core partners receive 5% back end payment on Net Pos Values*.
- Small Business PDF: Pro for Cisco Small Business Specialized Partners and Express Foundation
Specialized Partners In PDF Pro partners receive 10% back end payment on Net Pos Values*.
Included in Commercial PDF are the following tracks:
- Commercial PDF: Business Edition for Cisco Authorized Business Edition Resellers
- Commercial PDF: Express Unified Communications for Cisco Express Unified Communications
Specialized Partners. In both tracks partners receive either 10% or 16% back end payment on Net Pos
Values.
Note: NET POS Values = PDF period bookings less PDF period de-bookings. Bookings are credited as net to
Cisco Channel partners will be able to view their account balance at any time using online Partner Program
Intelligence tool - www.cisco.com/go/ppi
Partners can enroll for PDF in the Cisco Partner Program Enrollment tool. Enrollment
is ongoing throughout the fiscal year and sales are counted from the beginning of the
fiscal month of enrollment.
Please follow these steps to enroll:
- Go to www.cisco.com/go/ppe
- Choose enroll in a New Program from the Quick Start and click Go
- Choose PDF program (SB PDF Core or SB PDF Pro)
- Verify your contact details
- Click to Accept terms and conditions
- Submit your enrollment
What is the definition of registered resellers?
Channel partners must have signed a valid ICPA (Indirect Channel Partner Agreement) or SIA (Systems
Integrator Agreement) and appear as a Registered Partner on Cisco Partner Locator.
What is the definition of a SMB Specialized and Foundation Express Partners?
SMB Specialized : Partner having SMB AM, and SMB EN certifications. Should appear as a SMB Select
Partner on Cisco Partner Locator.Express Foundation: Partner having CSE, CCDA, CCNA, CXFA , CXFS and
CXFF certifications. Should appear as a Express Foundation Partner on Cisco Partner Locator.
What is the definition of a EUC Specialized and BE Authorized Partners?
EUC :Partner having CSE, UCXAM, LCSE and IIUC2 certifications. Should appear as Express Unified
Comm Partner on the Partner Locator.BE Authorized Partners : CSE, CCVP, LCSAUC, CCNA Certifications.
Should appear as Business Edition Authorized Partner on the partner locator.
More Ways To Enhance Your Sales
Small Business PDF Development Funds (PDF)
The Comprehensive Channel Partner Payment Program Includes :
- Small Business PDF Cash Back Basic for Cisco Unique Registered Partner Track
- Small Business PDF Corefor Cisco SMB Specialized Partners and Express Foundation specialized Partners
- Small Business PDF Profor Cisco SMB Specialized Partners and Express Foundation specialized Partners
For more information visit www.cisco.com/go/pdf
Cisco Rewards
is an incentive program rewarding Cisco Select and Registered Partners for selling selected Small Business products
For more information visit www.cisco.com/rewards
Channel Syndication Program
Delivers real time Cisco Small Business product information on to your website
Visit www.cisco.com/go/webcollage to learn more
Cisco Smart Designs
provides network solution best practices in an easy-to-follow format to help you lower costs and achieve increased sales
Find out more www.cisco.com/go/partner/smartdesigns
To take advantage of the Small Business Fast Track Accelerator Promotion or to find out more about any of the
other promotions and programs noted above, contact your Cisco Authorized Distributor Account Manager
Terms and Conditions
This offer cannot be combined with any other promotion. Customers wih separate Cisco memoranda of understanding (MOUs) are not eligible to participate.